‘Tis the season for giving and for looking forward to the year ahead. That makes it the perfect time for companies to take stock of their philanthropic and social responsibility programs and how these efforts reflect on their consumer and employer brands.
Unwrapping Corporate Social Responsibility
Corporate social responsibility (CSR) refers to business practices that benefit society, including customers, employees, suppliers, and local and global communities. The benefits can come through a company’s environmental efforts, sustainability practices, philanthropy, volunteering and ethical sourcing practices.