EMPLOYER BRANDING IS THE EMOTIONAL REACTION PEOPLE HAVE TO THE THOUGHT OF WORKING FOR A COMPANY.
It not only influences the ease in which a company can attract, hire and retain the best talent, it also affects the value employees bring to customers, which in turn advances the bottom line.
Emotional reaction to a company is driven by the sum total of candidates’ and employees’ experiences with that organization. The good news is that Hudson offers a comprehensive employer brand program to map out all candidate and employee touchpoints and deliberately create positive, authentic experiences for these audiences.
Employer Branding Benefits
Hudson can help you create more positive employee experiences for a distinct competitive advantage while also realizing these benefits:
Branding programs drive more inbound applications for robust talent pipelining.
Talent becomes less expensive through the use of more formal referral programs and diverse online channels.
Deliberate employer branding programs attract more desirable candidates who fit with the company’s culture.
Internal employer brand programs show employees that they are valued. This creates happy employees who are terrific brand ambassadors.
Employer branding better defines company culture so that all employees can communicate it and candidates know what to expect.
Engaged employees create more customer value, which in turn drives revenue.
How Hudson Can Help